Conversion Rate Optimization (CRO)
Campaigns that convert, maximizing ROI and preventing unnecessary spending on underperforming ads.
Analyzing user behavior, identifying areas for improvement, and implementing changes to reach higher conversion rates.
We track and optimize the entire Sales Funnel aiming to maximize the following KPIs
CTR (Click-Through Rate) = Clicks / Impressions
Out of the users that saw your ads, what % clicked on them?
Conversion Rate = Acquisitions / Clicks
Out of the users that reached a website or a landing page, what % performed the desire Call to Action?