Performance Campaigns
First and foremost we need to understand your commercial goals:
- What do you want to sell?
- Who do you want to attract?
- Who are your main competitors?
- What are the selling points of your services?
- How is your commercial workflow?
- What are the expected conversion rates across the sales funnel?

Then, we will present a proposal addressed to your needs with a success based business model:
- Pay Per Click (CPC)
- Pay Per Lead (CPL)
- Pay Per Sale (CPA)
We put together an entire campaign, allocate resources to paid media channels, handle data analysis, design and development, integrate with CRM and e-commerce platforms while you only pay for results!
How does it work?
With paid media channels we impact a qualified audience that is potentially interested in a specific product or service.
Our campaign management team has activated hundreds of campaigns on multiple channels.











Once the target audience is engaged, employing impactful communication becomes crucial to inspire users toward a specific call to action. So, our creative team designs and refreshes multiple materials from landing pages, banners, text ads, video ads, carousel ads, newsletters, etc.
The Main Challenge: CONVERSION

Once you have the audience at the landing page or at the e-commerce store, you want them to perform a specific action: to fill an online form, to create an account, to subscribe a newsletter, to buy, etc.
This is the core of a campaign, representing the most challenging part of the process. it is precisely the disruption of performance campaigns versus traditional campaigns!
Maximizing conversion rate requires making real time adjustments to optimize results during the course of a campaign with several activities that need to happen on a daily basis:
- Data Analysis
- A/B Testing on creatives, channels, audiences, flows and online forms
- Inputs from the client about lead quality and its impact on business
- Market research and competition analysis

Upon submission of the lead, it is imperative to promptly make it accessible to our clients’ sales teams.
That’s why our campaigns are technically integrated with the CRM platform of our clients. At the end of the day it’s all about ROI (Return on Investment).
We are used to be evaluated by the ROI generated by our campaigns and we appreciate working in this manner. It fosters a culture of continuous improvement and a rational decision-making process.